Mobile App for Tuck Shop at Dropbox
The operations manager for Dropbox’s food and beverage program, Tuck Shop, needed new and temporary bartenders to have a resource through which they could familiarize themselves with beverage recipes and in-house specialties. As part of Dropbox’s Hack Week VIII 2016 I produced the initial prototype for this beverage app. During the discovery phase, bartenders — excited about elevating the experience and tired of making the same old drinks — suggested expanding the app’s audience, resulting in the creation of a resource for the entire Dropbox community. The operations manager assembled an in-house Dropbox team including an illustrator, developer, and bartenders for recipes. I created the initial prototype and the in-house team completed and presented the app at their Hack Week 2016. The final product will be available on Dropbox’s in-house app box upon refinement.
Client
Tuck Shop at Dropbox
Services
Initial UX Testing, Initial Prototype
The Problem
Bartenders Need A
Beverage Recipe
Resource
Bartenders need to know classic and specialty alcoholic and non-alcoholic beverage recipes so they can better serve Dropboxers (who in turn can explore the app and learn new facts and recipes).
Target Audience
Ages 25-40
The typical ages of the people bartending and the Dropboxers who have a beverage with colleagues after work.
Highly Educated
All users are highly educated, cosmopolitan people.
Stable Income
All users are employed, have stable incomes, and live in the San Francisco Bay Area.
In-House
All users spend a significant amount of time at work or with work colleagues.
User Research
The Goal
To find out how useful a beverage app would be in helping users familiarize themselves with new recipes.
Key Takeaways
- Users usually googled drinks recipes.
- Users often take suggestions from friends that are familiar with their taste.
- Users don't want to publicize their lack of spirits knowledge.
User Goals
- Recipes for both classic and trendy recipes
- Searchable content
- Learn a bit of history and/or interesting facts
Reframing the Audience
One unexpected outcome was that bartenders generally want their customers (in this case Dropboxers) to know more about beverages.
Initial Hypothesis
A digital beverage library would be a useful resource through which new and temporary bartenders could familiarize themselves with recipes and in-house specialties.
Refined Hypothesis
A digital beverage library would be a useful resource through which Dropboxers and service staff could familiarize themselves with recipes and in-house specialties.
User Persona
James M.
The "Independent Analyst"
Profile
Age: 27
Occupation: Software Engineer
Income: $95,000
Residence: San Francisco
Education: Undergrad + Internships
Other Info:
No Debt
Bay Area transplant
Takes Ubers everywhere
Always has tickets to an upcoming concert
Goals and Needs
- Wants to "live it up" in his time off
- Experience new, cool things
- Spend time with his friends
Pain Points
- Mostly knows only trendy drinks
- Unfamiliar with a wide range of spirits
- Doesn't want to look inexperienced
User Flow
